Digital Advertising Design & Marketing

Digital Advertising Design & Marketing Program combines technology with creativity to train a student or a graduate in the conceptual, design, advertising, marketing, technical and analytical aspects of communication for the digital space. The program is spread over two terms and trains you in all aspects to make you an all-round new media professional.

Course Details

Semester 1

  • Digital Advertising Concepts
  • Typography Design
  • Digital Artworks
  • Digital Imaging
  • Sound Composition
  • Digital Video Techniques
  • Design Communication Design Portfolio

Semester 2

  • Marketing Basics
  • Internet Advertising with Search Network
  • Search Optimization Techniques
  • Creative Display Ad Solutions
  • Marketing using Email – 1
  • Mobile Marketing in Practice
  • Introduction to Analytics
  • Digital Marketing Portfolio

Eligibility

10+2 (Arts/ Science/ Commerce)/ College students

Course Duration

10 months (2 hours a day for 3 days a week).

Career Options

On completion the programs open up various job roles in new media. Digital Marketing Executive, Digital Graphic Designer, Digital Sales Executive, Illustrator, Audio Video Editor, SEO Executive.

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