Digital Marketing Professional

Digital Marketing Professional course gives a 360 degree knowledge about how the digital medium can be used for marketing using tools and techniques including web analytics, web adwords, mobile marketing, and YouTube marketing. You will learn everything from the basics of digital marketing to Search Engine Optimisation. You will also learn techniques to optimise display ad campaigns, make business decisions from the metrics available in digital media and all the marketing techniques used to promote ads on one of the most widely used medium –social media!.

Course Details

Semester 1

  • Marketing Basics
  • Internet Advertising with Search Network
  • Search Optimization Techniques
  • Creative Display Ad Solutions
  • Marketing using Email -1
  • Mobile Marketing in Practice
  • Introduction to Analytics
  • Digital Marketing Portfolio

Semester 2

  • Powerful Internet Advertising with Search Network
  • Understanding Social Media Marketing
  • Optimizing Social Media Marketing
  • Content Marketing
  • Affiliate Marketing
  • Inbound Marketing
  • Marketing using Email -2
  • Lead Nurturing for Digital Marketing
  • Legal Ecommerce
  • Using Web Technology for Digital Marketing
  • Analytics for Marketing
  • Advanced Digital Marketing Portfolio

Eligibility

10+2 (Arts/ Science/ Commerce)/ College students

Course Duration

10 months (2 hours a day for 3 days a week).

Career Options

On completion the programs open up various job roles in new media. Digital Marketing Executive SEO Executive Content Marketing Executive, SEM Executive, Social Media Analyst, PPC Analyst.

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